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1924 Del Monte Food, Dealer’s Reference Book
Buy Brand Chadbourne Antiques & Collectibl 1924 Del Monte Food, Dealer’s Reference Book, Model CA-3040 online. Books / Livres & Pamphlets
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1924 Del Monte Food, Dealer’s Reference Book
Brochure introducing the Del Monte Food Products company and its products.
Color map on inside cover showing where Del Monte products come from.
Description of each product and its packaging: Berries, Grapes, Peaches, Hawaii Pineapples, prunes, squash, pickles, olives, raisins,etc..
32 pages + covers
Some corner scuffs, small creases along spine
9” x 4”
In the 1870s and 1880s, California became a major producer of fruits and vegetables. In 1886, the Del Monte name premiered, originally used in the 1880s by an Oakland, California, foods distributor to designate a premium blend of coffee prepared for the Hotel Del Monte on the Monterey Peninsula. By 1892, the Del Monte brand was introduced when the firm expanded its business and selected Del Monte as the brand name for its new line of canned peaches. In 1898, the California Fruit Canners Association (CFCA) formed when 18 West Coast canning companies merged. The Del Monte brand was one of several brands marketed by the new company. It introduced the Del Monte Shield in 1909.
In 1916 CFCA added Alaska Packers Association, Central California Canneries, and Griffin & Skelley, two more canners and a food brokerage house, incorporating itself as California Packing Corporation, or Calpak, and began marketing its products under the Del Monte brand. The new company grew to operate more than 60 canneries in Washington, Oregon, Idaho, Utah and Alaska. In 1917, it acquired pineapple farms and a cannery in Hawaii and, in the 1920s, added canneries in Florida and the Midwest, as well as in the Philippines.
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